Homage pays tribute to the LA beat scene with warped melodics and distorted textures packed into a hands-on Play Series instrument.
SUMMARY
I lead the 3D design process and created the artwork and animation for Native Instruments "Homage". My role was to create visually compelling 3D artwork and animation that reflects the soulful and timeless essence of the genre.
TEAM
Efflam Le Bivic
ROLE
3D Designer
3D Animation
CLIENT
Native Instruments
2023
BRIEF
Homage is inspired by the soulful sounds of classic R&B, jazz, and soul. The product features expressive, sampled instruments and an easy-to-use interface, aimed at musicians and producers who seek rich, vintage-inspired tones in their music production.
• Keywords: Warm, vintage, playful, records, beat-making session, notepad, hip hop, samples.
R&D
I focused on selecting the right visual elements to align with the vintage-inspired sound. I explored textures, lighting and materials that would evoke warmth and nostalgia.
SCENE
It was important that the artwork didn't look cluttered as it could be distracting from the UI. Once we had a defined list of items to be used I began setting up the scene.
• Camera: Several cameras were linked to follow circular paths for the animation
• Lights: The scene setup was done using one wide light and two smaller lights plus an HDRI for ambient lighting.
Renders & textures
Animation
Once the scene and texturing were done we had a couple of rounds of iterations for the camera movements. I needed to produce about 1 minute of footage that would later be cut and edited.
OUTCOME
Homage was successfully launched and is now available on Natives Instruments' website in their Play Series section.
Below is part of the final video that was used to market the product through various social media channels.
