WINGSTOP
ROLE
Senior Brand Designer
SUMMARY
I partnered with cross-functional teams to design national marketing campaigns across email, CRM, digital, social, print, web, and in-app experiences. Beyond visual design, I contributed copywriting, and integrated AI-powered workflows to accelerate ideation and production. My work focused on maintaining brand consistency while supporting seasonal promotions, product launches, and customer engagement initiatives.
CRM + EMAIL
Designed and produced national and DMA campaigns that promoted new product launches, limited-time offers, and seasonal initiatives. Each campaign balanced compelling visuals, strategic messaging, and a consistent brand experience across every customer touchpoint.
[metrics]
M+
AUDIENCE REACHED
+
UNIQUE CAMPAIGNS
%
CONVERSION Lift
$
M+
REVENUE GENERATED
PROCESS
Every CRM campaign followed a structured workflow designed to keep projects organized and streamline collaboration from brief to final delivery.
STRATEGY
Review the campaign brief, define objectives, audience, and deliverables.
MONDAY
EXCEL
CONTENT
Develop & refine campaign messaging, ensuring it aligns with brand's voice.
WORD
CHATGPT
DESIGN
Create campaign visuals and supporting assets that align with creative direction.
ADOBE CC
NANO BANANA PRO
PRODUCTION
Assemble responsive email layouts, organize components, & prepare for handoff.
FIGMA
PRODUCT LAUNCHES
CLUB WINGSTOP
Developed launch creative for Club Wingstop, Wingstop’s loyalty program, translating key member benefits into a clear, engaging campaign system across CRM, app, web, and digital touchpoints. Work included messaging and creative for points, rewards, exclusive flavors, in-app games, group ordering, merch drops, and surprise perks.
FLAVOR LTOs
Created multi-channel launch creative for Wingstop’s limited-time flavor drops, bringing new flavors to life through campaign concepts, CRM messaging, digital assets, and audience-specific creative that encouraged discovery and trial.
