NISSAN THE YEAR END SALE EVENT
SUMMARY
The Year End Sales Event is an annual celebration that marks the close of the year with exceptional deals on a wide range of vehicles. This event invites customers to take advantage of significant savings and incentives as they prepare for the new year. With a focus on customer experience, Nissan aims to create an engaging atmosphere where potential buyers can explore their options and find the perfect vehicle to suit their needs.
TEAM
Chris Clarke
Marc Miller
ROLE
Graphic Designer
CLIENT
Nissan
2020
EXECUTION ACROSS MEDIUMS
Each deliverable was tailored to its specific medium:
Posters and Billboards: These featured large visuals of Nissan's top models alongside eye-catching offers.
Landing Pages: We crafted user-friendly landing pages that provided detailed information about as specific model, including vehicle options and financing deals. The design ensured easy navigation for users seeking more information or wanting to schedule test drives.
DIGITAL PLATFORMS
Nissan leverages digital platforms to enhance accessibility and convenience for its customers. Online tools allow prospective buyers to browse inventory, request quotes, and even schedule test drives from the comfort of their homes. This digital-first approach aligns with contemporary shopping habits, making it easier for customers to engage with the brand and participate in the sales event.
CHALLENGES
One of the primary challenges was balancing urgency with elegance. We needed to ensure that our messaging conveyed a sense of immediacy without resorting to aggressive tactics that could alienate potential customers. Through iterative design reviews and feedback sessions, we fine-tuned our approach, ultimately landing on a tone that felt both inviting and compelling.
