ALL TIME LOW
SUMMARY
The Nineteen Ninety is a design agency dedicated to providing personalized solutions that blend aesthetics and functionality seamlessly. From strategy to design to full live website, they handle every aspect of the process and development pipeline. Through a strategic yet playful approach they can build products and brands efficiently and true to their core values.
ROLE
Product Design
Visual Design Support
TEAM
Zack Ferriday, Alastair Oloo.
CLIENT
All Time Low
2023
Prompt
Global Citizen is a non-profit organization and action platform with a mission to end extreme poverty by 2030. I was tasked to redesign their mobile app to shift their overall product goal and value proposition.
It’s a lofty goal to end extreme poverty with an app. It's also difficult to successfully connect users to such a large global movement in a digital space. Our team wanted to shift and simplify the messaging of the Global Citizen app: a space where you can do small things every day that positively impact yourself, your community, and the world around you.
At the time, the GC app acted more as a passive content delivery system and less as a place to facilitate user action and journey. Our goal with this project was to redesign the app to encourage daily action on critical global issues.
CONSTRAINTS
Global Citizen is a non-profit organization and action platform with a mission to end extreme poverty by 2030. I was tasked to redesign their mobile app to shift their overall product goal and value proposition.
It’s a lofty goal to end extreme poverty with an app. It's also difficult to successfully connect users to such a large global movement in a digital space. Our team wanted to shift and simplify the messaging of the Global Citizen app: a space where you can do small things every day that positively impact yourself, your community, and the world around you.
At the time, the GC app acted more as a passive content delivery system and less as a place to facilitate user action and journey. Our goal with this project was to redesign the app to encourage daily action on critical global issues.
BRANDING
ICON
Castles were historically built as fortresses, symbolizing strength, protection, and security. Similarly, building a brand serves as a fortress for a business, providing a solid foundation that protects it's identity in a competitive market. Just as castles were designed to withstand attacks, a brand should be resilient against market fluctuations and challenges.
TYPOGRAPHY
Inter is a versatile and modern sans-serif typeface designed primarily for digital interfaces. It features a tall x-height, which improves the legibility of mixed-case and lowercase text. Specifically crafted to enhance readability on computer screens, making it an ideal choice for web applications and user interfaces.
WORDMARK
Inter not only serves as a functional typeface but also as a visual representation of the brand's values: strength, clarity, and innovation. The combination of the castle icon with the word mark creates a cohesive identity that communicates the brand's mission—to empower businesses through thoughtful design.
