The nineteen ninety co. brand identity
SUMMARY
The Nineteen Ninety is a design agency dedicated to providing personalized solutions that blend aesthetics and functionality seamlessly. From strategy to design to full live website, they handle every aspect of the process and development pipeline. Through a strategic yet playful approach they can build products and brands efficiently and true to their core values.
ROLE
Solo Designer
CLIENT
The Nineteen Ninety Co.
2024
BRIEF
From strategy to design to full live website, The Nineteen Ninety Co. handles every aspect of the process and development pipeline. Through a strategic approach we can build strong products and brands efficiently and true to their core values.
• Keywords: strength, fort, foundation, strategic, honesty, bold.
BRANDING
ICON
Castles were historically built as fortresses, symbolizing strength, protection, and security. Similarly, building a brand serves as a fortress for a business, providing a solid foundation that protects it's identity in a competitive market. Just as castles were designed to withstand attacks, a brand should be resilient against market fluctuations and challenges.
TYPOGRAPHY
Inter is a versatile and modern sans-serif typeface designed primarily for digital interfaces. It features a tall x-height, which improves the legibility of mixed-case and lowercase text. Specifically crafted to enhance readability on computer screens, making it an ideal choice for web applications and user interfaces.
WORDMARK
Inter not only serves as a functional typeface but also as a visual representation of the brand's values: strength, clarity, and innovation. The combination of the castle icon with the word mark creates a cohesive identity that communicates the brand's mission—to empower businesses through thoughtful design.
